Freesat has sold its 2 millionth unit, taking gross retail sales to nearly £1 billion since its launch in May 2008.
According to Freesat customer research, 47% of its customers have come from Sky households so far in 2011 and c.88,000 new homes were added in Q2 2011.
Freesat's Managing Director,Emma Scott, said: "We launched three years ago and in that short time have quickly established ourselves as a real challenger and genuine alternative to pay-TV. With five HD channels, access to the BBC and ITV Players, as well as Freesat+ all available subscription- free, we're giving customers a high quality service without a high price."
Freesat has also announced it will be launching its second generation of products and services in early 2012.
